Why the Kindle Fire challenge iPad

As the most primitive of an Android Tablet PC, why Kindle Fire was so successful?

Android family has finally come out a role. HIS estimated kindle Fire sales in the fourth quarter is expected to reach 3.9 million, Citigroup analyst Mark Mahaney forecast even estimated Fire sales will up to 12 million units next year.

Since Apple iPad best selling, many hardware manufacturers have also introduced a tablet based on Android system, but sales were very poor, the best performing Samsung Galaxy Tab is also expected only account for less than $ 5% market share in the fourth quarter, and Apple's market share is estimated to be 65%. If desired, Fire will take over 10% of the market share in the fourth quarter.

This sale will let iPad Challenger puzzle: Amazon is the latest company to launch Tablet; Fire is almost one of the most humble product (does not have a camera, GPS, microphone, 3G is not supported); quality of Fire also appears to be incomplete, subject to a lot of complaints and questions.

The domestic or cottage manufacturers even can do such a product,it has no advantage over company like Motorola, Samsung, not to mention iPad than. But why are Fire sales so high?

Low price. kindle Fire is almost a tablet with the lowest price of $ 199, some analysts think the price is lower than hardware costs ($ 203). For many consumers, the price is extremely attractive: cheapest iPad2 is $ 499, almost all other vendor's price is similar to iPad.

The timing. Amazon has announced news of the Fire is coming soon on September 28,, and the amazing low price of $ 199, did a full warm-up for the market. Then came to the market on November 15, so as to catch the United States retail "Christmas shopping season"-Thanksgiving Day (November 4th Thursday) into next year.

Positioning. Not the imitators of the iPad, but a right product for Amazon users. Other manufacturers do not do it, have sought to introduce more powerful products that are better than the iPad, and Pong on Google application to the compete. While Amazon is unveiled a feature shrink product, even Google app store aside, do have their own application stores.

Experience. Amazon can not deliver good hardware experience and a high quality App such as the iPad in the short term, but Amazon can provide users with better consumer experience based on books, digital music, video, magazine ,etc, which is what Amazon is good at.

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